FOR SHOPIFY STORES
What Breyvio decides,
cart by cart
An abandoned cart comes in, the available signals are read, a verdict lands. Most carts get nothing, and that is the expected outcome.
THE PATH OF A CART
Four moments, in this order
1
Read the signals
Previous orders, how far checkout went, cart value, address quality, bot likelihood, detected language. What the store already knows, gathered in one place.
2
Decide
Write or stay silent. Silence is not the engine failing, it is its most frequent output. It protects sending credit and the domain's sender reputation.
3
Write, if writing is the call
Every message is written for that cart, in the customer's language. Not picked from a library, not translated from a template.
4
Stop
The customer buys, the sequence halts immediately. Nothing goes out after an order.
THE REFUSAL
Why a cart gets nothing
Every silence carries its reason, readable cart by cart. The vocabulary is fixed, it always reads the same way.
- Likely bot
- Disposable address
- Permanent delivery failure
- Duplicate detected
- Order already placed
- Intent too weak
A discarded cart is not a mistake to fix. It is a message that had no reason to exist.
WHEN THE VERDICT IS YES
What gets written, and in which language
The customer's language
It is detected on the order, and the message is written in it. No translation to review, no flow to duplicate per market.
6 cognitive signatures
The store's writing register, from the plainest to the warmest, applied to all of its messages.
3 messages at most
A sequence stops on its own as soon as the customer replies or buys. The ceiling comes from the plan, never from chance.
Brand rules
What the store never says, what it always says. The rules apply to every message written, without being restated each time.
WHAT STAYS ON YOUR SIDE
Connect the store
No flow to build, no condition to set, no delay to pick, no segment to maintain. Setup comes down to the writing register and the brand rules.
What is left is watching the engine decide on your own carts.
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